We make
digital products
from scratch
to perfection.
Our projects
in digital consulting and development
OVO.HELP
bot – fertility specialist
One big pharmaceuticals company asked us to develop a strategy in national digital fertility information campaign. After deciding on main goals and attributes we developed unique fertility chat bot for the couple as the first step.
МЕСТО ВСТРЕЧИ
Network of neighbourhood centers
As ADG is reinventing old soviet cinemas into modern neighbourhood centers our goal was to provide good market research, digital product strategy and supervise all the development teams to success.
NOTALONE
Mental health app
This topical project was developed from scratch by our product team: brand, product features, all the development, digital promotion and project launch.
Now in post-seed funding.
FINDING
THE RIGHT IDEA
Design thinking
It all starts with an idea in someone's head. He bears it, but often does not know whether it is worth it.
We will help you figure it out. And if you have not yet understood how to use digital opportunities for the benefit of your business, then we will evaluate the situation and offer work ideas.
PRODUCT DEVELOPMENT
Lean Startup
Before the project starts, you need to outline the scope of the project itself, select a partner for implementation, form a product team within the company or partner. Then you can start the development process.
PRODUCT QUALITY CONTROL
Agile
One can not simply launch the a product. There is always room for improvement once you released.
If you already have your product released we will help you understand why your product might not work or work outside the business processes of your company and help change that.
OUR TEAM

Pavel Mussel
Partner
Product development
Was in charge of digital product development for such brands as Apple, Hearst, Healbe, Moscow Metro and Russian Railroads.
As a design thinking ambassador Pavel combines logic and abstract thinking in most efficient ways for great product development.

Dasha Kryuchkova
Managing partner
People and clients
PhD in economics. Worked as Head of PR in Central House of Artists and Institute of group and family psychology and psychotherapy.
Vast HR experience helps Dasha to find best people and solutions to any organisational challenges we have. In recent years, she has been actively working on digital products development in Russia and North America.

Ilya Yudanov
Creative Director
Product development
Previously worked at Designit (Oslo), R/GA (Stockholm), Spotify (Stockholm), Sid Lee (Montreal) and McKinsey and Company (Stockholm).
Ilya's experience spans a plethora of digital experiences for brands including Nike, Adidas, Volvo, SAS, Telenor, Audi GE and Ikea.
OUR CLIENTS

ADG GROUP
RU | Moscow

FERRING PHARMA
RU | Moscow

NOTALONE Inc.
USA | Delaware

HEALBE Corp.
USA | San Francisco Bay Area
“Have no fear of perfection—you’ll never reach it.”